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JERRY D CLARK BLOG

I read in an article that before Febreze was a “cleaning staple” sold at groceries across America, Procter & Gamble declared it a dud and nearly pulled it from shelves. In the launch research, marketers talked to a park ranger who said her love life was ruined because everything around her smelled like skunk. She began crying as she told them how the spray had changed her life. Drake Stimson (Senior Brand Manager) sniffed the air inside her living room. He couldn't smell anyt